Astutus Research
Astutus Research exists to support decisions that must stand up to scrutiny - in executive meetings, boardrooms, and long-range planning cycles.
In markets shaped by disruption, volatility, and structural change, confidence doesn’t come from opinion. It comes from trusted data, transparent methodology, and deep domain expertise.
That’s what we provide.
Astutus Research is a specialist provider of data, insight and forecasting for the global tire industry and the wider mobility ecosystem.
We cover the complete tire lifecycle: from production and distribution through to real-world usage, replacement, disposal, and recycling. Our work is grounded in one core belief:
Forecasting is not a reporting exercise. It is a strategic capability.
Our role is to give insights and analytics teams the clarity, confidence and foresight they need to guide business decisions - without surprises.
Our clients use Astutus Research to:
Insight you can trust when the stakes are high.
Our approach is designed for consistency, continuity, and credibility.
The result: fewer surprises, less time reconciling numbers, and more time spent on insight.
We operate at the intersection of the three forces reshaping tire demand
With over three decades of experience supporting the world’s most influential businesses, Joe brings deep expertise in strategy, growth and data-driven decision-making. His leadership ensures Astutus Research delivers insight that is both rigorous and relevant.
Sacha brings over 20 years’ experience working in business information and insight. She is focused on building long-term partnerships with clients, ensuring Astutus Research supports their strategic priorities and evolving data needs.
Simon is a tire industry expert with more than 25 years’ experience. He leads our research and analysis across the sector, working closely with clients on bespoke projects and trusted as a speaker and authority across the industry.
