Astutus Research

Expert analysis of mobility and the global tire industry

Who Are We?

Astutus Research is a specialist provider of data, insight and forecasts for the tire industry and the broader aftersales segment.

We cover the complete tire lifecycle: tire production, distribution and sale; tire usage (tracking of miles travelled); and tire disposal and recycling.

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Our Experience

Our team has over 30 years’ experience in the industry and has cultivated strong relationships with key players and thought leaders.

Our mission is to keep you informed and ahead of your rivals by providing valuable insights into the latest industry developments. We help businesses understand their customers, competitors, and market dynamics, providing valuable insights on size, segmentation, and growth potential.

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How We Work

Using a vast range of primary and secondary sources, we utilise our in-depth understanding of the market to synthesise this into timely and accurate data, using consistent methodologies and definitions across companies and markets. Integrating our proprietary databases with extensive market expertise we provide usable insights, helping clients to make informed decisions and win new business.

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What we Do Best

Our Unique Offer

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Market Data
Our proprietary databases have been researched, cross checked and verified by industry experts so that you can use our timely and accurate data with confidence. Our research will allow you to size and segment the global tire market, quantify mobility metrics (such as miles travelled and vehicle parc) and benchmark data on the recovery and recycling of end-of-life tires.
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Competitor Coverage
We track competitors that represent over 90% of the global market and provide detailed analysis of both the global leaders and the key challengers. Data is provided consistently across companies for accurate comparison and benchmarking.
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Market Forecasts
Our market forecasts provide data and insights across a range of time horizons: short-term (quarterly), standard five year and long term to 2040, using a consistent and rigorous methodology. In addition to 25 years of historic data we consider industry shifts, economic developments and changing patterns of consumer behaviour.
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Geographic Coverage
Spanning Western, Central & Eastern Europe, Middle East & Africa, North America, South & Central America and Asia Pacific, we detail 60 countries, accounting for over 90% of global demand.
OUR people

Leadership Team

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Joe Terreni
Managing Director

With over 3 decades of experience supporting the world’s most influential businesses with their strategic growth, development and product diversification, Joe has forged a strong belief in the science of data and analysis to enable clients to flourish. As CEO of some of the leading business information organisations and working across every business sector globally throughout his career, Joe is now focused firmly on ensuring that Astutus Research provide the most robust service and deepest understanding of the tire and mobility market.

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Sacha Deakin
Sales Director

Sacha has over 20 years’ experience working in Business Information. She thrives on creating and building strong, lasting relationships with her clients, from some of the world’s leading organizations. With a passion for helping individuals who have strong focus on business strategy, seeking growth, expansion, and portfolio diversification. Working with Astutus she has found an organization that shares the same detail driven focus, for robust, trusted insights with compelling analysis.

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Simon Hodson
Research Director

Simon is a tire industry expert with 25+ years of experience in the field. He is a trusted source for a wide range of clients, including tire manufacturers and their suppliers, tire wholesalers and retailers, tire recyclers, investment banks and strategy consultants. His experience encompasses exhaustive research and analysis across all aspects of the sector, from new tire production to the recovery & treatment of end-of-life tires. Having written numerous industry reports and successfully supported a wide range of clients with bespoke research projects he is also routinely invited to speak at industry conferences.

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