Product & Go-to-Market

Segment-led growth clarity

A dashboard or speedometer icon illustrating the level of demand

See real demand

Move beyond parc and shipments to understand how vehicles are actually used across segments and regions.

An icon illustrating layers or segments.

Prioritise segments

Identify which EV, fleet, SUV, and premium segments drive replacement demand — and which only look attractive on paper.

Align teams

Give product and marketing a shared view of where growth is real, removing internal debate and misaligned plans.

I like when illustrating entering the market at the right time.

Time the market

Support launches, positioning, and investment with early signals on where demand is accelerating or stalling.

Clarity on real growth

Focus products, positioning, and launches on segments that genuinely drive demand, not those that only look attractive.

Segment-Level Miles Driven (VKMT) & Mobility Data

Granular insight into usage intensity across EVs, fleets, SUVs, and conventional vehicles, helping teams prioritise product development and focus on segments that genuinely drive replacement demand.

A screenshot of the Astutus Research Passenger Mobility Dataset

Replacement Demand Growth Datasets

Targeted datasets highlighting where replacement demand is accelerating or weakening, supporting smarter portfolio planning and more precise market entry and launch decisions.

A screenshot of the Astutus Research PCLT tyre demand growth dataset.

My Astutus Power BI Access

Shared dashboards that align product and marketing teams around one view of the market, reducing internal friction and keeping go-to-market plans grounded in evidence.

A screenshot of the Astutus Research data platform.

Real-World Example: Aligning Go-to-Market with Structural Demand

The Situation

A manufacturer was preparing market expansion plans but lacked clarity on which regions offered structural growth versus short-term uplift.

How Astutus Research Helped

Using the Astutus Research Data Platform:

Ranked markets using VKMT growth, replacement demand, and trade dynamics
Identified freight growth regions overlooked in commercial plans
Integrated data directly into country and channel planning

The Outcome

Market expansion focused on structurally growing regions
Reduced exposure to low-intensity or declining markets
Stronger internal alignment between commercial and strategy teams