Tyres Europe has published its Q4 2025 market update, closing out a year that confirmed several structural shifts in Europe’s replacement tyre market rather than delivering any late-cycle rebound.
Weakness persisted longer than expected
Replacement tyre demand remained soft in Q4 and across the full year. Consumer volumes declined again, reflecting continued macro pressure, limited growth in miles driven, and increasing import penetration. The hoped-for recovery in the second half of the year failed to materialise.
Seasonality continues to re-balance
Summer tyres recorded the steepest declines, while all-season products continued to gain share. Winter tyres finished the year slightly lower, with Q4 demand affected by milder weather compared with late 2024. The result is a market where mix matters as much as headline volume.
Freight and agriculture remain under strain
Truck & Bus volumes fell again in Q4 and over the full year, consistent with subdued freight activity and industrial output, alongside rising imports. Agricultural tyres were broadly flat in the quarter but ended 2025 lower overall, pointing to sustained caution in farm investment. Moto & Scooter was once again the exception, finishing the year in growth despite a flat Q4.
The full PDF below provides the detailed segment-level breakdown, charts, and context behind these trends.
