October 2025

European Tire Trade Database 2014-2025

European tire imports analysis across 23 key origin markets

Cover of European Tire Trade Database 2014-2025

The European tire market is experiencing unprecedented shifts in supply chain dynamics, with new origin countries reshaping traditional trade flows. Without real-time visibility into import patterns, market share movements, and pricing volatility, automotive professionals risk making critical strategic decisions based on outdated intelligence.

Our European Tire Import Intelligence dashboard delivers the analytical depth you need:

  • Up-to-date import volume tracking across PCLT, passenger car, light truck, and TBR segments
  • Market share analysis across 23 key orign markets
  • Price trend monitoring with granular visibility into cost fluctuations by origin country
  • Quarterly and monthly granularity enabling strategic planning and tactical decision-making

Transform your market intelligence capabilities today. 

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Access comprehensive European tire import intelligence and transform your market analysis capabilities
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What's Inside

This Power BI report contains three interconnected analytical modules spanning 2014-2025 data across 23 origin countries.

  • Import Volume Analysis: stacked bar visualisations showing quantity trends with detailed country-level breakdowns.
  • Market Share Dynamics: area charts tracking competitive positioning of origin markets over time.
  • Pricing Intelligence: line graph analysis of average tyre prices in Euros, enabling cost trend identification and country-specific benchmarking.
  • Comprehensive Tire Segmentation: complete data breakdowns across Passenger Car (PC), Passenger Car Light Truck (PCLT), Light Truck (LT), and Truck Bus Radial (TBR) tire categories.
  • Unified European Market View: consolidated dataset covering tyre imports into Europe as a whole (EU27 + UK combined) from origin countries outside this region.
  • Monthly Data Updates: regularly refreshed intelligence ensuring access to the most current market trends and emerging patterns.
  • Interactive Filtering: dynamic dashboard controls enabling custom analysis by tire type, time granularity, origin country, and date ranges.
  • Raw data access: download the source data to use in your own models.

What You'll Learn

You'll develop comprehensive understanding of European tyre import market structure, including identification of fastest-growing origin countries and seasonal demand patterns. The dashboard enables analysis of price-volume relationships, helping you understand how market share shifts correlate with pricing strategies across different origin markets. You'll gain insights into market concentration trends and geographic diversification patterns that inform risk management strategies.

Key Facts